Writing Prompt

I was so fascinated by Nabokov's meditation on colors in association to the alphabet. I tried to think of colors in a different way, and I wanted to find a way to make a writing prompt about it. Thinking about some of the other writing prompts, I remember having to write about my favorite word. I was wondering if other people could think of colors, textures, or scents while thinking of their favorite word. So my writing prompt is:

Associate a color, texture, scent, sound, or number to your favorite word. Be creative! If your word is "dog" try not to associate it with a furry feel, a barking sound, or the number 3.